Digital marketing is a form of marketing that allows the business to take all their marketing efforts online.In today’s digital world, more and more people are using the internet to find what they need.
According to Google statistics, nearly 1.5 billion people are using the Internet every day, with most of them shopping around for one reason or another. With numbers like these, it definitely makes sense to make sure your studio’s presence is as strong as possible on the web.
It will increase brand awareness for your photography business and it will also help you understand your target audience better.There are many ways in which your photo studio can benefit from digital marketing. And we’re here to tell you all about them!
You may have heard before that digital marketing is only for big brands, but this couldn’t be further from the truth. When it comes to digital marketing, there are endless possibilities for both small and large businesses to benefit from this method of promotion.
Top Digital Marketing ways to Market Your Photo Studio
1) Website :
Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn’t taken that step into the online world.
If you’re not taking full advantage of it, you’re missing out on potential customers who are looking for what you offer. Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline
2) Search Engine Optimization
SEO is an ongoing process that will take time and effort to get results. If it were easier or shorter, it would be number one on our list. However, the process of optimizing your pages for search engines takes time and effort, as does building links (both internal and external). Despite all of this work, SEO should be a constant process that eventually pays off.
So you have a website that’s been on the internet for a while, but it hasn’t been generating much traffic. What should you do? One of the most important things to do is optimize your website for search engines. You can do this by adding keywords in different places on your site and testing out different keywords to see which ones work best.
For example, you might want to try using:
- Title tags
- Content on pages
- URLs
3) Local SEO
Google Maps and other local listings in search engines like Microsoft’s Bing and Yahoo search are gaining importance in the world of search engines, as they appear before actual search results.
In 2016, Google showed that it was working on an algorithm that would prioritize online maps over other websites. This change in Google’s ranking algorithm is a reflection of the fact that more people are searching for local businesses through their phones than through their computers. This means that local listings can be ranked higher in Google searches than they used to be.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
With Google My Business, you can:
• Add contact information
• Upload photos of your business
• Add a description of your business
• Add contact methods (phone number, email address)
Local SEO is a great way to help your business reach new customers in your local area. We know this because we’ve worked with a lot of photographers. Most photographers are doing business within a limited geographical area and they don’t need to overspend their marketing budget on SEO. Any quality Local SEO Service, provided by people who know what they’re doing, should yield positive ROI over time.
4) Instagram & Other Mediums
Instagram is number one on our list because it bridges the gap between the business and customers the most effective way of growing your business, word-of-mouth referrals, and online social networks with one of the largest, most up-to-date online communities on the web.
Essentially, everyone in your network needs to be current with your work. They need constant reminders; and they need to all become true fans in order for them to actively engage in promoting your business. Instagram is perfect for advertising within your network, with tools like status updates, reels , posting images with creative content , Business pages, and a calendar of events.
Update your status when you finish posting your images, start a business page for your business, The key to success on Instagram is that you need to be consistent. You also need to have good content on an ongoing basis so that everyone can see what you’re doing and feel invested in what you’re doing as well as how much fun they are having being a part of it!
5)Google ads
The ads you see on Google, Facebook, and other popular sites are a great way to reach your target audience. However, these ads can be expensive and difficult to manage.
There are many companies that offer Google Adwords and similar services. They offer the ability to target your customers based on keywords searched, location, and other factors. These platforms make it easy to create campaigns that will effectively reach your target audience. However, implementing these campaigns can take a lot of effort and time
6)Image Searches
If you’re like most photographers, you’ve probably never given much thought to how your photos are being seen by the public. But there are more ways than one that people could be finding your work—and if they’re not looking through your own website or blog, they might just be searching for wedding ideas online. And if they do find your work there, it could be love at first sight!
There are a lot of image search sites out there—but believe it or not, some potential clients are actually using services like images.google.com and Flickr quite often to search for wedding ideas, venues, and photographers. They might find your work there and fall in love with your style. Make sure your images are optimized and linked directly to your blog or portfolio though so that potential clients can easily find them on their own site!